Look inside every first-class community and you’ll find a strong cultural base. The renewed growth of the Chemical Valley and local business is concurrent with Sarnia’s excellent regional theatre and the ISO entering its 65th cross-border concert season. The pandemic survival of cultural agencies can only strengthen local businesses.
Studies consistently show that a city’s cultural atmosphere is a deciding factor when would-be residents consider relocation – this is true for everyone from youthful talent to older professionals looking to cash out of big cities and search for livable SW Ontario communities.
Over 5,000 young people in Canada and Michigan saw the orchestra perform in the pre-pandemic season. Lambton-Kent students form a volunteer base to assist with ISO concerts. And in 2022 we launched El Sistema, a free youth string education program across the county and extending to First Nations communities.
Ticketing revenue accounts for less than a third of the costs to stage a concert series. The rest must come from private donations and grants, and since our goals include both a more professional orchestra and lower ticket prices for a more inclusive community musical experience, we can’t evolve without donors.
As regional orchestras folded due to identity crises brought on largely by shifting demographics, the ISO has extended its reach through a strong social media presence and a willingness to program new forms of music. This drive forward has attracted the strongest musicians between London and Detroit. Your contribution supports our continuing modernization.
All contributions are tax deductible. ISO support from both corporate and private concerns has ranged from $20 to over $30,000, and the dividends are endless.